{"id":11862,"date":"2018-07-15T12:00:41","date_gmt":"2018-07-15T12:00:41","guid":{"rendered":"http:\/\/www.tkl-photography.com\/blog\/?p=11862"},"modified":"2018-07-15T16:23:19","modified_gmt":"2018-07-15T16:23:19","slug":"pauleenanne-design-vendor-spotlight","status":"publish","type":"post","link":"https:\/\/www.tkl-photography.com\/blog\/wedding\/pauleenanne-design-vendor-spotlight","title":{"rendered":"Pauleenanne Design – Vendor Spotlight"},"content":{"rendered":"

Today, we share another inspiring story of how wedding vendors come to be. This time, we introduce a local event planning and design studio, Pauleenanne Design. The studio has helped many brides and grooms across the Upstate NY orchestrate their beautiful weddings. The remarkable team at Pauleenanne Design handles everything: from the outline of the day, to the design of your centerpieces, to executing the schedule seamlessly on the day of the wedding. But before we tell you more, we’d like to share the story of the Head Event Planner and Designer, Pauleen Vacca, who started the studio in 2011. Pauleen’s relationship with event planning began soon upon starting college. Eager to help make the campus a better and fun place, she joined the school’s Student Activities Board. That position has exposed Pauleen to event planning which she quickly fell in love with. As she worked through the student events, side jobs, and internships, she gained experience from organizing events for clients like Sharkira, Drake, or the local RIT and U of R. As she gained more and more experience, her appreciation and love for the job deepened. By the time Pauleen graduated from college, she knew that her calling was to help people enjoy their special events by taking over the stressful acts of planning and execution. Today, Pauleen has served many clients and her team has grown. Her passion and experience make her the Rochester’s go-to person for wedding planning.<\/p>\n

Below, we share some more detail about Pauleen’s job and her advises for future brides-to-be.<\/p>\n

Tell me a little about you and your business<\/strong><\/p>\n

I\u2019ve been in the events field for over ten years.\u00a0 In that time, I\u2019ve had the pleasure of working with many notable clients and companies, both nationally and abroad, including\u00a0Rochester Institute of Technology, University of Rochester, Amazon, Johnson & Johnson, Gap Inc., Shakira, and Drake.<\/em><\/p>\n

I have a B.A. in English Writing from St. John Fisher College with minors in Communication and Digital Technologies & Culture, along with continued education in the areas of Interior Design, Marketing, and Business.<\/em><\/p>\n

After working in both Rochester and New York City, I opened Pauleenanne Design in 2011. \u00a0Today, I have planned dozens of events from iconic weddings to signature birthday parties to seamless\u00a0corporate events.<\/em><\/p>\n

Pauleenanne Design is a full service event planning.\u00a0 And by full service, we mean graphic design, design production, nonstop attention to detail, and truly working very hard to meet our high standard of excellence. \u00a0In general, we serve Rochester NY, Buffalo NY, Syracuse NY, Finger Lakes, and beyond offering a fresh, trend setting perspective to our clients, while still maintaining the integrity of their personal style or professional brand.<\/em><\/p>\n

When not busy with the business, I enjoy exploring downtown Rochester, spending time with loved ones, dreaming up my next Disney vacation, and right now planning my own wedding!<\/em><\/p>\n

\"\"<\/p><\/blockquote>\n

How did you get into your business? How long have you been doing it for?<\/strong><\/p>\n

The reason I am an event planner is actually from my first college tour at St. John Fisher.\u00a0 The tour guide encouraged me to join the Student Activities Board, which was the starting point for my love for events.\u00a0 Negotiating contracts, planning logistical details, executing design elements, it was all fascinating to me.\u00a0 I thought, \u201cCould I do this for a real career?\u201d\u00a0 From there my father connected me with a wedding planner, and I found an alumni from my high school who was running a corporate events company.\u00a0 After interning with both of them, I lived in New York for two summers doing high level design events in Manhattan.\u00a0 All of my internship experiences were truly incredible and solidified my choice to be an event planner.\u00a0 <\/em><\/p>\n

My second summer in the city, I was job searching, but unfortunately nothing was clicking.\u00a0 All available careers were in venue sales, which was not what I wanted.\u00a0 So, I opted to come home and open my own business.\u00a0 I\u2019ve been doing it for 7 years in August!<\/em><\/p><\/blockquote>\n

What is your favorite part of your job?<\/strong><\/p>\n

No two clients, events, or days are ever the same, which keeps things exciting.\u00a0 I also get to use both sides of my brain. Logic and organization, as well as creativity.\u00a0 In general I love new, so everyday has something new to encounter.<\/em><\/p>\n

\"\"<\/p><\/blockquote>\n

Tell me a story of one of your favorite clients\/event. <\/strong><\/p>\n

I always hate this question, because I truly have some of the most amazing clients, and some awesome event experiences.\u00a0 From the beautiful floral filled golf course to a cocktail wedding at a bowling alley to a pizza bar for dinner (yes, it was awesome), each one is unique and has such a rewarding feeling after they are done.\u00a0 <\/em>\u00a0<\/em><\/p>\n

If I had to pick, one of my best friends got married two years ago.\u00a0 I\u2019ve helped some close family and friends, but Kelsey really let me go through the whole process with her.\u00a0 I feel like it\u2019s not often that people get to show off what they do at work to their family and friends, so it was really a proud moment to be able to have the opportunity to do that with her.<\/em><\/p><\/blockquote>\n

When should the couple book a wedding planner?<\/strong><\/p>\n

Let me start off by saying that a full service wedding planner is definitely not for everyone.\u00a0 Even a day of coordinator could be more than what you need.\u00a0 However, I feel like so many people who need full service to day of don\u2019t get the service.\u00a0 It definitely is difficult to put into dollars your time and stress levels, but you can see from our reviews that our clients really do find value in having someone guide them through the entire or end process.<\/em><\/p>\n

That being said, if you want to work with a full service planner, while you can honestly book them at any time (we\u2019ve planned a wedding from start to finish in three months<\/span>), booking at the 12 month mark is usually good.\u00a0 Additionally, it\u2019s always nice to work through the venue selection process with our client, so should you be booking your venue before the 12 month mark (which I see more often than not), I would recommend working with your full service planner during that time.<\/em><\/p>\n

For design services, once you have a venue, you can start working with a designer.\u00a0 Usually 12 months is a good time for that as well.\u00a0 Especially for us, since we design save the dates that should go out 6 – 8 months before the wedding.<\/em><\/p>\n

For day of coordination (which we start a month before), I would book sooner rather than later, in case your favorite planner books up.\u00a0 But it\u2019s honestly something someone may be able to commit to even as little as the month before.<\/em><\/p>\n

\"\"<\/p><\/blockquote>\n

What makes you different from others in your field?<\/strong><\/p>\n

I would say that vendors love working with me.\u00a0 My approach is that if your vendors are happy, they are going to do the best job ever for you.\u00a0 Sometimes it\u2019s hard to earn their trust because they haven\u2019t worked with a planner before, or had a bad experience with a planner.\u00a0 I feel like there is a bad stigma for planners (mostly from diva TV party planners).\u00a0 After working with them, most understand the benefit of having someone there to run the show and make sure everything is working cohesively.\u00a0 They also see the work involved.\u00a0 With set up, running the day, and sometimes tear down, I feel like we never stop moving.<\/em><\/p><\/blockquote>\n

Are there any wedding trends that you love or don’t love?<\/em><\/strong><\/p>\n

Gold is my favorite color, and I cannot get enough of it.\u00a0 So any wedding that wants to use gold, I am all for it.<\/em><\/p>\n

I also always tell my clients, \u201cthere are no rules.\u201d\u00a0 Which to me is the most important trend of all.\u00a0 This gives my clients the opportunity to make their wedding represent who they are as a couple, rather than traditional cookie cutter standards.\u00a0 So when they want to have pizza for dinner, or incorporate Zelda\u2019s triforce logo into their wedding invitation, my response is, \u201cLet\u2019s do it!\u201d\u00a0 \u00a0At that point, I want to find ways to make their ideas look tasteful and amazing!<\/em><\/p>\n

For not so favorite, I definitely feel like blush popularity has gone off the charts.\u00a0 While I don\u2019t mind using it, I really appreciate a client who is willing to put in unexpected colors to accent with it, like orange or teal.\u00a0 Again, the wedding day should represent who you are as a couple, so adding that flavor in rather than doing what the masses are, is important to help me pull out of my clients.<\/em><\/p>\n

\"\"<\/p><\/blockquote>\n

What tips can you give to upcoming brides?<\/em><\/strong><\/p>\n

Enjoy being engaged.\u00a0 It will fly by quicker than you know.\u00a0 And if you\u2019re not enjoying it, see what you can do to get the proper help or scale back to something more reasonable.<\/em><\/p>\n

Also, always schedule time for sunset photos.\u00a0 They are truly stunning, but more importantly it\u2019s a moment for you and your spouse to run away from the party and take in the fact that you are finally married.\u00a0 Yay!<\/em><\/p><\/blockquote>\n

Where can brides-to-be find you online<\/strong><\/p>\n

Website: www.pauleenannedesign.com<\/a><\/em><\/p>\n

Instagram: Instagram.com\/pauleenannedesign<\/a><\/em><\/p>\n

Facebook: Facebook.com\/pauleenannedesign<\/a><\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Today, we share another inspiring story of how wedding vendors come to be. This time, we introduce a local event planning and design studio, Pauleenanne Design. The studio has helped many brides and grooms across the Upstate NY orchestrate their beautiful weddings. 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